Step-by-step guide

Do you want to get involved in Global Entrepreneurship Week but don’t know where to start?

 

We’ve put together a step-by-step guide to organising an event.

 

 Audience and aims

Who do you want to engage in your Global Entrepreneurship Week activities? And what’s the aim of your event?

Before you start booking a venue and sorting the agenda, take a step back and think about what it is you actually want to achieve. Do you want to get involved in the conversation? Maybe you can help women start-up businesses? Do you want to inspire students to think about entrepreneurship? Or maybe you want to develop people’s enterprise skills?

Theme

Adding a theme or focus to your event, might help you engage the right audience: Low-carbon technology, ‘confidence, time, money’, social enterprise, women’s enterprise. 

What will your target audience be interested in?

This year the theme for GEW 2015 is ‘Make it Happen’ encouraging budding entrepreneurs to engage with new people, resources and technology to make their business idea a reality. 

Type of activity

Think really carefully about the type of activity you want to run. You could run a speed-networking session, run a competition, organise an entrepreneurial speaker to inspire participants, or a drop-in business advice day. What would appeal to your target audience?

Make it High Impact

Could your event be one of this year's High Impact events? A High Impact event must meet our criteria in order to be recognised as an event that had a positive impact on attendees.

Want your event to be High Impact? Then consider the High Impact criteria when planning your event.

 Partners

Once you’ve decided on who your target audience is and the theme of your activities, start to think about which other organisations would be interested in getting involved. Working in partnership allows you to pool resources, knowledge and expertise. It also means you can reach a much bigger audience.

Sponsorship

In many ways ‘the rules’ for securing sponsorship are the same as those that make any partnership or relationship work. The starting point is to put yourself in the shoes of whomever you are seeking sponsorship from, to establish areas of mutual benefit, agree what success looks like up front, be accountable and then look after the little things really well.

If funding proves hard to secure, ask people for in-kind donations. A local business may offer free venue space, a drinks company may offer free refreshments, and a local printing company may produce your marketing materials at a reduced cost.

The details

Down to the nitty gritty!

Now that you’ve put a budget together, you need to confirm a venue and then choose the catering. Do you need to provide lunch or dinner, or will light refreshments do? You also need to think about microphones, lecterns, screens, projectors and sound. And remember, if a speaker is part of your activity be sure to organise his/her travel arrangements.

Invites

Once you’ve put together your invite list, you need to send out invitations. You can do this electronically via email or newsletter, or you may want to produce printed invites. Invites should be sent out as soon as possible; otherwise you’ll be scraping for attendees at the last minute! It’s also worth sending out a reminder email a week or two before the event.

You might want to think about using an online registration process such as www.eventbrite.com. The website allows you to publish and promote your activities, sell tickets and manage invites.

Promoting your event

There are loads of free ways to promote your events…

Register your event with GEW

Remember to register your activities on this website today.  It will then become an official Global Entrepreneurship Week event and be added to the official events calendar. It will be promoted to media, government, young people, like-minded organisations and people all over the world. You can see how to add activities here. Guidance on creating a good event posting is here.

Social media and other digital tools

Facebook, Twitter, Youtube and Instagram have become popular in the promotional world. Promote your event by being proactive on these social networking sites. Don't have an account yet? Create one today!

PR

Getting your event in the press can be pretty straight forward if you match your event to the right media or newspaper feature. Local newspapers, magazines and radio love featuring the local community and if something particularly interesting is happening like a Global Entrepreneurship Week activity, you’re even more likely to gain press attention.

But wait, it doesn’t end here….

Once the event gets over, do send us photographs taken during the event and share your experiences with us and on social media. You can write testimonials, prepare case studies and blog stories to share with us.